Client Industry
Argriculture
Technology stack
Industry
Agriculture
Technology stack
Industry
Agriculture
Technology stack
The challenge
Sales staff were spending close to half their time on internal tasks such as checking inventory, reviewing pricing, preparing alternatives for customers, and manually analysing what stock needed to move. This reduced the time available for selling, relationship building, and proactive customer engagement. Unsold inventory approaching expiry was also difficult to manage consistently.
The solution
A simple sales support tool was introduced that allowed sales reps to ask questions in plain language and get immediate answers.
The tool helped reps:
- See which products needed to sell first
- Suggest alternative cuts when preferred items were unavailable
- Explain marbling differences to customers clearly
- Identify overstocked items and sales opportunities
- Make better pricing decisions based on current inventory
Instead of searching through multiple systems, reps could get the answer they needed quickly and in one place.
The outcomes
- Significantly reduced time spent on “back-of-house” sales tasks
- Improved sales effectiveness through faster, better-informed conversations
- Reduced inventory holding costs by improving sell-through of at-risk stock
- More consistent and confident responses to customer questions
